About Us

SwarmBuilder.com is focused on aggregating important sales influencers AND delivering "incentivized" Word-of-Mouth Marketing (WOMM) services. We work with Brands, Retailers and Member Organizations to build audiences of sales influencers and convert them into active armies of engaged Brand Advocates resulting in millions of WOMM-inspired interactions each year.

We focus on three types of sales influencers: 1) Retail Sales Professionals; 2) Pros and other VIPs; 3) vocal web collaborators. For each group, we have developed a tailored site (3point5.com, ProMotive.com, and BrandRiot.com). All three sites run on our powerful, proprietary platform, which enables the execution of efficient and effective WOMM initiatives while minimizing administrative costs and user abuse.

Many of us at SwarmBuilder are outdoor sports enthusiasts. So we set up shop near the beautiful Wasatch mountain range in Salt Lake City, Utah. In 2004 we launched our first site / service, 3point5.com, initially focused on training Retail Sales Professionals in the outdoor industry. We had good fortune and great timing. Broadband internet access was becoming the norm, rendering old-school, VCR or DVD-based training and paper-based pro-deals obsolete.

After a year of development, testing and refining, our site / service gained traction. Before long, we had built a community of over 100,000 Retail Sales Professionals (RSPs) from the many Sporting Goods industries and beyond. Sales professionals were drawn by the incentives, the competitive "gaming" style of learning and the paperless shopping experience.

At the request of Brands and Member Organizations, we added Pro Purchase solutions focused on Pros and VIPs to our growing product line in 2007, a business that has grown even faster than our core training services. In 2009, after launching ProMotive.com and designing BrandRiot.com, we changed our name to SwarmBuilder.com.

Today the SwarmBuilder team works with almost 200 Brands that operate in a wide range of consumer product industries. We develop and deliver millions of training sessions to almost 20,000 retail locations annually. We also seed and gather feedback from our hundreds-of-thousands of Brand Advocates.

We are WOMM believers. We are web-savvy, service-oriented professionals. And we are consumer product junkies. Want to learn more? Take a demo, give us a call, or drop us an email.